Is a Website Redesign right for your company?
Is your existing website ready for an upgrade? Do you need to add or remove pages, and incorporate the changes into the existing menu structure? Do you want to change the look and feel in some way? Web technology changes all the time and sites are more complex now than a few years ago when large graphics slowed down browsing time and fast Internet connections were unheard of. You will need to update the look of the website and improve the functionality you offer customers and staff. Here at Alpha Web Solutions, we have worked with small businesses, corporations and organizations. Let us help you generate high quality leads or bring your company's personality out on the web via a new website.
Whether a project is approached in stages, or completed in one fell swoop, there are several very good reasons to consider a redesign.
Sites older than 3-5 years often have a decidedly musty look and feel. Flash introductions, 3-D buttons, unnecessary use of frames, dull and lifeless colors, animations and other dated design features now appear amateurish and unprofessional. An attractive, up to date design is a critical ingredient of your message. Aesthetically unappealing sites profit markedly from a redesign.
SEARCH ENGINE VISIBILITY
There are effective strategies that can be employed when designing search engine friendly sites. If your site is not coming up in the search engines, the cause is more than likely outdated technology. A redesign will correct these flaws.
[ Learn about Search Engine Visibility ]
A LOGICAL, USER-FRIENDLY EXPERIENCE
If your site is too confusing and visitors cannot find what they are looking for, you will lose them. The goals of a redesign must include intuitive navigation, streamlined browsing and well-organized content presented in an engaging manner.
WEB READY CONTENT
Effective web content is simple, on target and easy to find. Content must not only be relevant and up to date, it must be written specifically for the web. Usability studies show that people do not read web content, they scan it. Therefore, web copy has to be short, punchy and to the point. Main concepts must stand out in the form of headlines. Marketese and language that is too cute are counterproductive
GET AHEAD OF COMPETITORS
Your website has to make a unique impact that makes it stand out from competitor sites. Analyzing the competition is an important part of the redesign process. If your website is not on par with the competition, it's time to consider a redesign.
Internet standards are always changing. If your site has not been reworked for some time, there may be technical reasons to have it redesigned. New trends include separating form from function using style sheets, creating scalable structures for growth and using content management systems. Browsers, systems and search engines are continually being revised. Websites need to stay technically current.
If the site will be larger, it may require you to increase the amount of space you have allocated with your hosting company.
If your hosting company doesn't support new features added to your website, it may be necessary to change hosting companies. We're happy to report that in all cases where we've done this in the past, hosting cost has actually been reduced.
If you need a website that not only looks good, but sells, contact us for our outstanding redesign solutions today. We can provide complete website redesign services, along with proper maintenance and updates for your website throughout the year, optional website maintenance at the time of annual renewal, search engine optimization and analysis and more.